Roar Energy
About this Project
This sub-brand concept earned 2nd place in the Design Blast competition held by Factory LLC. The objective was to build upon the existing Roar Organic brand identity to create a distinct sub-brand concept for an energy drink line. My approach to the design focused on achieving a balance between differentiation and consistency. It was essential to visually communicate that, while this product is part of the Roar Organic family, it offers a unique experience—particularly due to its caffeine content. This intentional design ensured that consumers could easily distinguish the product while staying aligned with the brand’s identity.
Software Used
Adobe Illustrator, Adobe Photoshop, Adobe After Effects, Adobe Dimensions, Adobe Substance 3D Painter, Adobe Substance 3D Stager, Blender 3D
Passionfruit lime
This vibrant flavor combines the tropical sweetness of passion fruit with the zesty kick of lime, delivering a refreshing and energizing experience. Passion Fruit Lime provides a consistent boost of natural energy while supporting hydration and wellness. Its bold yet balanced taste reflects the product’s commitment to clean, functional ingredients, ensuring you feel revitalized without compromise.
Packaging
The design of the 4 pack boxes ensure easy brand recognition, with the brand colors and fruit patterns, as well as NEW graphics that reflect the energy and wellness benefits of the drink. For the solo packs, each flavor is showcased in its own sleek and vibrant packaging that highlights the unique blend of ingredients. The single-flavor packs are tailored for consumers who know their favorite flavor and value consistency in their health-conscious but energized lifestyle. The variety pack combines both the Passion Fruit Lime and Apple Cranberry flavors in a complementary design. The packaging has a cohesive layout that highlights each flavor while still maintaining the overall brand consistency.
Product Display Pages
The product display pages feature the two flavors alongside detailed descriptions of their health benefits and caffeine content. High-quality renders showcase the cans, packaging and their creative cocktail pairings.
Media Kit
The PR kit was designed for influencers and brand ambassadors, offering an introduction to the new product line. The packaging features a matte black dual-level box with glow in the dark ink and a pattern of neon icons. Each box contains a can of each flavor, a branded can chiller, stickers, a branded power bank, and a keychain of each flavor.
